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Group Workshops & Self-Paced Online Courses

Contact me to schedule a free assessment about where you are in your publishing journey so you can take the right course at the right time!

Self-Publishing | Finishing Your Book | Websites & Emails | Marketing & Promotion | Your Publishing Business | Building Your Author Platform | Your Author Consulting Business


book publishing master course with carla king

FOR AUTHORS SERIOUS ABOUT PUBLISHING, WHETHER YOU ARE DOING IT YOURSELF OR HIRING IT OUT.

A CERTIFICATION PROGRAM IS ALSO AVAILABLE FOR AUTHOR ASSISTANTS AND OTHER BOOK PROFESSIONALS.

  • Set up an official publishing business with an LLC and publisher name, a business plan, and a sales and distribution strategy.
  • Find and work with critique partners, peer reviewers, and beta readers to prove your book’s value, get a head start on editing, and make them a part of your book marketing street team.
  • Learn best practices for metadata to title, describe, and price your book in-line with compatible and competitive books in the same genre.
  • Learn how to market your book with a keyword rich author bio, the right BISAC codes and Amazon categories and keywords.
  • Choose how to get your book into online and bricks-and-mortar stores with Ingram, Draft2Digital, PublishDrive, or by uploading your book directly to Amazon, Kobo, Apple, and other stores.
  • Effectively hire contractors and virtual assistants for jobs like cover design, interior book design, your website, social media marketing, book marketing, and administrative tasks.
  • Initiation to Book Publishing (6-Module Master Course)

    LIVE AND ON DEMAND

    COMPREHENSIVE WORKSHOP

  • Understand the paths to publishing: Self-publish on your own, hire a hybrid publisher, work with a small press, use a distribution partner, or get a literary agent and land a traditional book deal.
  • Understand and create realistic book production and launch timelines that make time for editing, cover and interior design, getting book reviews, and pre-launch activities.
  • Publish professionally with industry standard book cover and interior design, front and back matter, headers and footers, table of contents, and indices for both print and ebooks.
  • Avoid legal headaches by learning general guidelines about fair use vs. copyrighted materials, quotes and song lyrics, taxes and permits, trademarks, scams, pen names, libel, slander, and contracts.
  • Register your book: ISBN (Industry Standard Book Number), LCCN (Library of Congress Control Number), PCN (Pre-assigned Control Number), CIP (Cataloging in Publication) Block, and copyright registration with your government office.
  • Create PDF and EPUB formats (ebooks) with book creation tools or hire professional book designers. Offer Advance Review Copies (ARCs) to early readers and then upload to stores and distributors. 
  • Produce professional books that meet publishing industry standards.


  • Schedule a call to enroll with the next cohort or take the course on-demand. Get support from the Virtual Travel Writing Group.

    Finish your travel story, blog, or book!

    ON-DEMAND OR WITH A COHORT

    For travel writers, travel memoir authors, and bloggers

    Workshop your blog posts, stories, articles, and book chapters in a community of travel writers like you. Newbies welcome!

    Don't be shy! This workshop is for beginners and experienced writers and feedback is thoughtful and respectful. 


    THIS IS THE FIRST STEP TO FINDING BETA READERS AND BUILDING YOUR BOOK MARKETING STREET TEAM.

    I'm interviewing writers for the October list-building workshop now. Please schedule a call.

    List Building for Writers

    SCHEDULE A CALL FOR A FREE ASSESSMENT!

    30-DAY RESULTS-ORIENTED WORKSHOP

    You know you need to build your email list; but how?

    I've developed a system that will help you find readers and influencers, deliver the content they want, keep in communication with them, and have fun doing it.

    For bloggers and journalists, the goal is to discover and deliver the most highly-desired content to attract even more readers.

    For authors, the goal is to grow a readership all the way up to book launch when your followers will be happy to give you five-star reviews.

    I'm interviewing writers for the October list-building workshop now. Please schedule a call.


    BEST-SELLER BOOK MARKETING BEFORE YOU FINISH WRITING & DEFINITELY BEFORE YOU PUBLISH

    THIS IS MY NUMBER ONE MOST POPULAR COURSE

    The Foundational Step to Successful Book Marketing

    Find out what agents and acquisitions editors know about the chances of your book's success. 

    This foundational step to book marketing helps you figure out who your reader is, what category your book belongs in, and helps you start connecting with other authors in your genre. 

    • Find your "comps" or comparable books. 
    • Connect with other authors.
    • Find out where books authors like you are getting media and create your own media list.
    Bestseller book marketing for authors

    Do this instead of paying thousands of dollars for expensive book publicity services after your book is launched. That simply doesn't work!

    YOU'LL BE HAPPY YOU DID!

    I've walked hundreds of authors through this process, and provided templates and examples to help you do it at your own pace.

    Don't finish your book before you have finished this step.


    Set Up Your Publishing Business

    Self-paced ONLINE course

    Publish from a position of power

    These days, many authors choose to self-publish. It's no wonder! When you maintain control, you make all the decisions. Your book will never be backlisted unless you decide to backlist it. You can change the cover. You can change the title. You can change how it’s distributed. You can change the metadata. You can experiment with marketing strategies. You can bundle it with your other books or with books by other authors. It’s all up to you.

    Find out how to purchase ISBNs, create a publishing imprint, get answers to your legal questions, your printing options, sales tax requirements, and much much more.



    Self-Publishing for Memoirists 

    90-MINUTE WORKSHOP

    The Steps You Need to Take to Successfully Self-Publish Your Memoir

    Many authors believe that publishing your book independently is simply about getting your book designed, formatted, and uploaded to stores, so it’s no wonder the average self-published book sells only 200 copies. 

    You can do better by following a proven process to find your community of readers and peers, to get your book into as many hands as possible, to build a platform, and to follow a launch plan.

    This overview workshop is affordably priced to get you the information you need to know so you don't make heartbreaking or expensive mistakes.


    Your Moto Diaries

    small group workshop

    8 weeks

    Whether you’ve traveled around the world or ridden around the neighborhood, you have stories to tell.

    This is a limited-enrollment, small group workshop is for writers who ride on 2 or 4 wheels (heck, maybe even 6 or 8!).

    You write, or wish to write a blog, articles, a travel memoir, or all three! 


    Build Your Online Platform

    Self-paced ONLINE course 

    Build your email list, create a lead magnet, a website, and engage in social media

    Marketing begins now, at the very start of your publishing efforts, and your website is the foundation of that marketing effort.

    Your website is a storefront and a scrapbook, a place to attract, inform, connect, collect, and communicate. Your website is “You-Central.” Don't dread creating a platform.

    This is the place you connect with readers and build a tribe. It can be fun!

    Hey, have you seen my blog posts?

    Find out what you need to know before you publish your book.

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